-product is put on site for pre-order
-customer pays in advance to hold said product for when it comes in.
-orders are then fulfilled in the order they were placed. So if you were the 51st person to pre-order one and they only got 50 in, guess what? you wait for the next shipment.
timelines for pre-orders are guesses at best. My camera (Canon 1dx) was put on pre-order last november. It was suppose to have a release date in april. I just got a shipping notification yesterday due to Canon's delays.
and who said they will keep your money if the product never shows? your measly $35 is not worth the negative publicity of them scamming you lol