Thread: Bodybuilding.com Strengthens Team with New Editor-in-Chief Jeff O’Connell

Bodybuilding.com Strengthens Team with New Editor-in-Chief Jeff O’Connell

Bodybuilding.com, the Internet’s most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, is proud to announce the addition of new Editor-in-Chief Jeff O’Connell to their team. O’Connell has 15 years in the health and fitness industry serving as Editor-in-Chief at Muscle & Fitness and, most recently, Executive Writer at Men’s Health.

O’Connell’s feature writing has been deemed “notable” in both The Best American Sports Writing and The Best American Science and Nature Writing anthologies. As an author, he has reached The New York Times Best-Sellers list as the collaborator on LL Cool J’s Platinum Workout. Adding to his list of accomplishments, Hyperion/Disney will be publishing his prescriptive memoir, Sugar Nation, on July 19, 2011.

“Becoming Editor-in-Chief of Bodybuilding.com is a dream job for me. The site is the most heavily trafficked fitness destination in the world, making this a unique opportunity to help tens of millions of people worldwide transform their life through health and fitness,” said O’Connell.

The new Bodybuilding.com Editor-in-Chief will focus on further enhancing the site’s 30,000 pages of unique content with the latest and greatest health and fitness advice, news and entertainment. “Rather than pay $5.00 for a fitness or bodybuilding magazine, fitness enthusiasts can visit Bodybuilding.com and receive everything for free, from expert online trainers to workout videos to social networking. My focus is on enhancing the user experience by continuing to improve the vast array of content,” explains O’Connell.

As someone who works out daily, follows a low-carbohydrate diet, and takes twelve supplements daily, O’Connell is an ideal fit for the Bodybuilding.com team. His ability to identify with the lifestyle enables him to fulfill the company mission of helping Bodybuilding.com visitors reach their health, fitness and appearance goals through information, motivation and supplementation.

“Jeff brings an insane amount of experience and enthusiasm to Bodybuilding.com, and truly understands our users and what we are trying to accomplish. We are very fortunate to have him on our team!” said Bodybuilding.com CEO Ryan DeLuca.

Jeff O’Connell will be joining the talented Bodybuilding.com Digital Publishing Team, including Spokesperson and Editor at Large Kris Gethin, Vice President John Hardesty, and many more industry experts.

No, Bodybuilding.com is being renamed to Planet Fitness Hers.