The first 3 times I ate it I wanted to puke. One night I sat down with a table of shit to mix with. I tried like 10 diff things. Protein powder sucks with it, honey is solid, agave nectar is ok, jelly wasn't aweful.
At the end of the day I decided this: if I NEED flavor, I keep a tub pre mixed with pineapple around, otherwise, I decided to stop being a pussy and just knock it out in a couple huge bites.