KFC's new commercial

HyDr8 · 11-02-2003, 05:35 AM

It kills me to watch this commercial. They are promoting their fried chicken as a health food for people on a high protein/low carb diet.

What a joke. Sadly, a lot of people will buy into it.

david · 11-02-2003, 06:08 AM

What are they doing that is supposedly healthy?

Rocco32 · 11-02-2003, 06:36 AM

They are saying that you can loose weight by just eating their chicken. But if you read the very small print at the end of the commercial, it says how much fat there is and all. The commercials are sickening considering the obese epidemic going on right now! I view it as almost anti-american because they are trying to profit off of something Americans are trying to avoid. And they are doing it by lying. It's one thing when KFC is doing normal advertising and you decide it's worth the fat risk and you eat there, but it's completely wrong when they try to put a healthy spin on it (like subway) because that is what Americans are looking for now. I won't eat there anymore (not that I did before).

david · 11-02-2003, 09:00 AM

The only way those "Clucks" (KFC) are going to become somewhat health conscious wise is by cooking those damn chickens in skinless-boneless and grilling them with real seasonings within a real time frame, too! Oh, and the chickens can't contain perservatives as well like Sam's club sells! (some, not all)

derekisdman · 11-02-2003, 09:41 AM

I know exactly what you guys are talking about. I hate the commericals too. Frekin sobs.

Son: Wow dad you look great, what have you been doing?
Dad: Eatin' chicken (while eating out of a big bucket of fried crispy chicken w/ skin)
Son: Suprised

*That's right, a piece of KFC chicken has 40 grams of protein and just 4 carbs* (that's not exact but about how the commerical go's)

It's horrible

Jill · 11-02-2003, 10:40 AM

KFC???

I though the commercial was stupid too. Lose weight by eating fast food, ya right. The sad thing is that many people will believe this misleading ad.

HoldDaMayo · 11-02-2003, 11:09 AM

haha... what about transfatty acid content in their fried chicken?

david · 11-02-2003, 12:52 PM

Quote:

Originally posted by derekisdman
I know exactly what you guys are talking about. I hate the commericals too. Frekin sobs.

Son: Wow dad you look great, what have you been doing?
Dad: Eatin' chicken (while eating out of a big bucket of fried crispy chicken w/ skin)
Son: Suprised

*That's right, a piece of KFC chicken has 40 grams of protein and just 4 carbs* (that's not exact but about how the commerical go's)

It's horrible

WOW! That's the gist of their campaign? Our poor-poor society. However, most all and definitely, BB's, Fitness and of course, IMer's know better!!!

I feel bad for the CLOWNS that do NOT know... such as my idiot co-workers! I do NOT feel sorry for them!!!

racoon02 · 11-02-2003, 02:50 PM

Ive seen it, that commercial makes baby jeebus cry.

Pepper · 11-02-2003, 02:58 PM

I have not seen the commercial, but have heard about KFC marketing eathing just the meat for dieters...that is, don't eat the skin/fried part.

Their website even lists the nutritional information both ways.

Fried chicken is no different than baked chicken IF you only eat the meat...which is impossible for me to do...I've tried.

Brando457 · 11-02-2003, 03:50 PM

mmm, but kfc is so good

, after i m done dieting for a few months I m defintly going to hit up kfc

I know its really bad, but mmmm o so goood. O well I ll just stick to my chicken breast and turkey

HoldDaMayo · 11-02-2003, 04:42 PM

i had a wendy's triple burger yesterday with only some light ketchup and no cheese... it was damn good. let me tell ya... Mmmm....

Brando457 · 11-02-2003, 04:49 PM

naw wendy's 3 x 5 piece nugget + medium fry is like heaven to me ;(

david · 11-02-2003, 10:49 PM

Sounds like you two are making it great... not just late but all the time!

chaznad1 · 11-03-2003, 01:08 AM

i have seen the commercial and yes its VERY sad ,, i wonder if theyre using a different coating on the chicken rather then bread , im pretty sure not!!!!
HOLD DA MAYO, i remember when i was 19 i used to eat those triple cheeseburgers at wendys all the time, but im not understanding why you would cut the cheese , we both know that it has got to be the greasiest burger on the market , and you know what im talking about

,,, i used to hold that thing up to take a bite and grease would be literally squirtting out the sides,, but thats what made it the BEST

chaznad1 · 11-03-2003, 01:10 AM

by the way how can you sit here and talk about kfc tran fat content in food,,, and u ate a wendys triple cheesburger yesterday,,, just doesnt make sense HAHA

andyo · 11-03-2003, 03:59 AM

Hydr8: I posted nearly the exact same rant on Bodybuilding.com Forums last week when I saw it. Glad to see that I am not the only one that is VERY bothered by this crappy, decietful trend. Anything to make a buck.

TheGreatSatan · 11-03-2003, 04:26 AM

Quote:

Originally posted by derekisdman
*That's right, a piece of KFC chicken has 40 grams of protein and just 4 carbs*

That's so awesome!! I'm gonna buy me a bucket ASAP!!

HoldDaMayo · 11-03-2003, 08:34 AM

chaz... it was a situational kind of thing, getting some work done on my car and was with my cousin and just thought, hell i could use some more beef in my diet... there can't be too much tran fat in a hamburger bun, teaspoon of ketchup and 3 beef patties... can there?

Brando457 · 11-03-2003, 09:23 AM

mmm but kfc is so GOOD

(

hiprowy · 11-03-2003, 02:43 PM

I haven't seen the commercial (I'm in Australia) but it reminds me of this new McDonalds thing here where they are advertising healthy (!!) food, like berry yoghurt which is 3% fat and 50% sugar.

Akash · 11-03-2003, 07:36 PM

Is this some new chicken they are introducing? I thought breaded chicken always had carbs in it? I saw it today too at the gym (My gym in Toronto gets the Boston feed NBC- weird cause we get the Buffalo one everywhere else) Anyways this new commercial is targeted to people on the Atkins diet. It could work but you gotta give up the carbs for it. Its not really something bodybuilders should worry about. I know a person who went on the Atkins diet and lost weight successfully and one of the things they did was buy chicken burgers from Mcdonalds and got rid of the bun. But that was grilled. Ummm, interesting.

perfecto · 11-03-2003, 08:19 PM

we havnt got that ad yet here in Australia, but what we do have and im sure all you Americans have, is the New McDonalds salads plus menu or watever the fuck it is. I cant believe McDonalds, the leader in greasy fast food chains has tried this new approach, its only new here in Australia so im wonderin if everyone in America has bought into it?

spyderman_26 · 11-03-2003, 08:49 PM

I also love all the new low carb beer commercials. Anyone that actually cares that much about a few grams of carbs probably isn't going out and getting smashed all the time.

nikegurl · 11-20-2003, 12:14 PM

looks like the commercial is going away...

*************************************************
Regulators Investigating Health Claims in KFC Ads
From Reuters

Federal regulators are looking at the validity of health claims made in advertisements for KFC's fried chicken, ads that the restaurant chain says are set to stop airing Friday.

A spokesman for the Federal Trade Commission confirmed Wednesday that the agency was reviewing a complaint by health advocacy group Center for Science in the Public Interest that calls the KFC ads deceptive and misleading.

It is the latest blow to a fast-food chain trying to fix disappointing sales and marketing messages that have failed to strike a chord with consumers. Sales at KFC, a unit of Yum Brands Inc., have fallen in 13 of the last 16 months and the company's management was recently overhauled.

The KFC television ads, which were touted in a news release last month titled "KFC sets the record straight," try to position fried chicken as a component of a balanced diet and as a healthier alternative to Burger King's Whopper sandwich.

The ads immediately provoked a backlash, with a scathing editorial from trade magazine Advertising Age and the complaint by the health advocacy group.

"Our ads simply set the record straight by providing consumers accurate information and facts about KFC's Original Recipe fried chicken and how it can be part of a balanced diet," KFC spokeswoman Bonnie Warschauer said. "However, we're not in a position to comment on FTC affairs."

As for plans to stop running the ads, Warschauer said, "Our ads routinely run for three to four weeks and these have been on air for nearly four weeks through this Friday. The new ads will begin airing the day after Thanksgiving, as planned, in the normal course of business."

The TV spots are the first to come out of KFC's new agency, Interpublic Group's Foote, Cone & Belding, which was hired in September to try to revitalize sales at the chain.

They also are the first spots to come out under the direction of KFC's new president, Gregg Dedrick, and its new marketing chief, Scott Bergren.

Yum Brands shares fell 37 cents to $32.75 on the New York Stock Exchange. The company also owns the Taco Bell and Pizza Hut restaurant chains.

One of the ads features a couple affirming their dedication to eating better — as the woman sets down a bucket of fried chicken. The ad notes that two pieces of its chicken breasts have less fat than a Whopper. The other ad focuses on chicken as a low-carbohydrate, high-protein food.

Many companies are seeking ways to appeal to consumers' desire for healthier food — and avoid liability for a growing obesity epidemic. McDonald's Corp., for example, has had success with healthier options.

butterfly · 11-20-2003, 12:22 PM

Doesn't sound too bad...

Original Recipe® Chicken Original Recipe® Chicken Breast w/o Skin or Breading
http://www.yum.com/nutrition/results...&BrandAbbr=KFC

Glad they are going to stop running the ad but the damage is already done for some

maniclion · 11-20-2003, 12:47 PM

This whole Atkins diet is whack. This couple I know went on it a month ago and were telling me that it was great, except for when they got a snack attack and wanted pie or cake or ice cream and couldn't have any they would get grumpy. Their solution to this matter was fry up some bacon and eggs at 10 at night. They fry their eggs in butter! I just shook my head and walked away.

Jill · 11-20-2003, 08:51 PM

Quote:

Originally posted by maniclion
They fry their eggs in butter! I just shook my head and walked away.

Whats wrong with frying, especially in butter?

11-02-2003, 05:35 AM	#1
HyDr8 Registered User Join Date: May 2003 Posts: 118	KFC's new commercial It kills me to watch this commercial. They are promoting their fried chicken as a health food for people on a high protein/low carb diet. What a joke. Sadly, a lot of people will buy into it.
HyDr8 Registered User Join Date: May 2003 Posts: 118	I love the sound of clanging iron in the morning. It sounds like victory.

11-02-2003, 06:36 AM	#3
Rocco32 UNLEASH THE BEAST Elite Member Join Date: Mar 2003 Location: Arlington, VA Posts: 22,316 Photos: 18	They are saying that you can loose weight by just eating their chicken. But if you read the very small print at the end of the commercial, it says how much fat there is and all. The commercials are sickening considering the obese epidemic going on right now! I view it as almost anti-american because they are trying to profit off of something Americans are trying to avoid. And they are doing it by lying. It's one thing when KFC is doing normal advertising and you decide it's worth the fat risk and you eat there, but it's completely wrong when they try to put a healthy spin on it (like subway) because that is what Americans are looking for now. I won't eat there anymore (not that I did before).
	I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain...

11-02-2003, 09:41 AM	#5
derekisdman RAWR! Elite Member Join Date: May 2003 Location: Michigan Posts: 1,294	I know exactly what you guys are talking about. I hate the commericals too. Frekin sobs. Son: Wow dad you look great, what have you been doing? Dad: Eatin' chicken (while eating out of a big bucket of fried crispy chicken w/ skin) Son: Suprised That's right, a piece of KFC chicken has 40 grams of protein and just 4 carbs (that's not exact but about how the commerical go's) It's horrible
	Homer: Hey! I saved your life! That egg sandwich could have killed you by cholesterol. Lenny: Pfft, forget it, Homer. While it has been established that eggs contain cholesterol, it has not yet been proven conclusively that they actually raise the level of serum cholesterol in the human blood stream.

11-02-2003, 11:09 AM	#7
HoldDaMayo Just call me Mayo Elite Member Join Date: Oct 2003 Location: Oceanside, CA Posts: 1,917 Photos: 4	haha... what about transfatty acid content in their fried chicken?
	Are you kidding me????

11-02-2003, 02:50 PM	#9
racoon02 Tiny Tom Join Date: Apr 2003 Location: Clear Lake, Texas Posts: 353 Photos: 8	Ive seen it, that commercial makes baby jeebus cry.
	Lift hard, or go home! Zed : Bring out the Gimp. Maynard : But the Gimp's sleeping. Zed : Well, I guess you're gonna have to go wake him up now, won't you?

11-02-2003, 06:08 AM	#2
david EAST COAST BRAT Elite Member Join Date: Jul 2002 Location: Waterworld, FL Posts: 25,420 Photos: 2	What are they doing that is supposedly healthy?

11-02-2003, 09:00 AM	#4
david EAST COAST BRAT Elite Member Join Date: Jul 2002 Location: Waterworld, FL Posts: 25,420 Photos: 2	The only way those "Clucks" (KFC) are going to become somewhat health conscious wise is by cooking those damn chickens in skinless-boneless and grilling them with real seasonings within a real time frame, too! Oh, and the chickens can't contain perservatives as well like Sam's club sells! (some, not all)

11-02-2003, 10:40 AM	#6
Jill Back to reality Join Date: Sep 2003 Location: Re-Motivated Posts: 5,861	KFC??? I though the commercial was stupid too. Lose weight by eating fast food, ya right. The sad thing is that many people will believe this misleading ad.

11-02-2003, 02:58 PM	#10
Pepper Senior Member Elite Member Join Date: Dec 2002 Posts: 4,539	I have not seen the commercial, but have heard about KFC marketing eathing just the meat for dieters...that is, don't eat the skin/fried part. Their website even lists the nutritional information both ways. Fried chicken is no different than baked chicken IF you only eat the meat...which is impossible for me to do...I've tried.

11-02-2003, 03:50 PM	#11
Brando457 Registered User Join Date: Oct 2003 Location: Jersey Posts: 207	mmm, but kfc is so good , after i m done dieting for a few months I m defintly going to hit up kfc I know its really bad, but mmmm o so goood. O well I ll just stick to my chicken breast and turkey
	Brandon

11-02-2003, 04:42 PM	#12
HoldDaMayo Just call me Mayo Elite Member Join Date: Oct 2003 Location: Oceanside, CA Posts: 1,917 Photos: 4	i had a wendy's triple burger yesterday with only some light ketchup and no cheese... it was damn good. let me tell ya... Mmmm....
	Are you kidding me????

11-02-2003, 04:49 PM	#13
Brando457 Registered User Join Date: Oct 2003 Location: Jersey Posts: 207	naw wendy's 3 x 5 piece nugget + medium fry is like heaven to me ;(
	Brandon

11-02-2003, 10:49 PM	#14
david EAST COAST BRAT Elite Member Join Date: Jul 2002 Location: Waterworld, FL Posts: 25,420 Photos: 2	Sounds like you two are making it great... not just late but all the time!

11-03-2003, 01:08 AM	#15
chaznad1 Registered User Join Date: Oct 2003 Location: florida Posts: 80	i have seen the commercial and yes its VERY sad ,, i wonder if theyre using a different coating on the chicken rather then bread , im pretty sure not!!!! HOLD DA MAYO, i remember when i was 19 i used to eat those triple cheeseburgers at wendys all the time, but im not understanding why you would cut the cheese , we both know that it has got to be the greasiest burger on the market , and you know what im talking about ,,, i used to hold that thing up to take a bite and grease would be literally squirtting out the sides,, but thats what made it the BEST
	6 - Packs are made in the kitchen , at least mine was

11-03-2003, 01:10 AM	#16
chaznad1 Registered User Join Date: Oct 2003 Location: florida Posts: 80	by the way how can you sit here and talk about kfc tran fat content in food,,, and u ate a wendys triple cheesburger yesterday,,, just doesnt make sense HAHA
	6 - Packs are made in the kitchen , at least mine was

11-03-2003, 03:59 AM	#17
andyo Registered User Join Date: Nov 2003 Location: WVA Posts: 362	Hydr8: I posted nearly the exact same rant on Bodybuilding.com Forums last week when I saw it. Glad to see that I am not the only one that is VERY bothered by this crappy, decietful trend. Anything to make a buck.
	To achieve Success is certaily tough..but keeping it, much tougher!

11-03-2003, 08:34 AM	#19
HoldDaMayo Just call me Mayo Elite Member Join Date: Oct 2003 Location: Oceanside, CA Posts: 1,917 Photos: 4	chaz... it was a situational kind of thing, getting some work done on my car and was with my cousin and just thought, hell i could use some more beef in my diet... there can't be too much tran fat in a hamburger bun, teaspoon of ketchup and 3 beef patties... can there?
	Are you kidding me????

11-03-2003, 09:23 AM	#20
Brando457 Registered User Join Date: Oct 2003 Location: Jersey Posts: 207	mmm but kfc is so GOOD (
	Brandon

11-03-2003, 02:43 PM	#21
hiprowy Registered User Join Date: Oct 2003 Posts: 13	I haven't seen the commercial (I'm in Australia) but it reminds me of this new McDonalds thing here where they are advertising healthy (!!) food, like berry yoghurt which is 3% fat and 50% sugar.
hiprowy Registered User Join Date: Oct 2003 Posts: 13

11-03-2003, 07:36 PM	#22
Akash Registered User Join Date: May 2002 Location: Toronto, Ontario, Canada Posts: 63	Is this some new chicken they are introducing? I thought breaded chicken always had carbs in it? I saw it today too at the gym (My gym in Toronto gets the Boston feed NBC- weird cause we get the Buffalo one everywhere else) Anyways this new commercial is targeted to people on the Atkins diet. It could work but you gotta give up the carbs for it. Its not really something bodybuilders should worry about. I know a person who went on the Atkins diet and lost weight successfully and one of the things they did was buy chicken burgers from Mcdonalds and got rid of the bun. But that was grilled. Ummm, interesting.

11-03-2003, 08:19 PM	#23
perfecto dirty but nice Join Date: Sep 2002 Location: land down under your mum Posts: 390 Photos: 5	we havnt got that ad yet here in Australia, but what we do have and im sure all you Americans have, is the New McDonalds salads plus menu or watever the fuck it is. I cant believe McDonalds, the leader in greasy fast food chains has tried this new approach, its only new here in Australia so im wonderin if everyone in America has bought into it?
	"a scientist who works out, your like Indiana Jones"..."I AM LIKE INDIANA JONES" "dont hate me cause im beautiful baby, hate me cause your mother thinks so"

11-03-2003, 08:49 PM	#24
spyderman_26 Registered User Join Date: Oct 2003 Location: Tripoli, Iowa Posts: 3	I also love all the new low carb beer commercials. Anyone that actually cares that much about a few grams of carbs probably isn't going out and getting smashed all the time.

11-20-2003, 12:14 PM	#25
nikegurl Registered User Join Date: Mar 2002 Location: LA, CA Posts: 5,635	looks like the commercial is going away... ************************************************* Regulators Investigating Health Claims in KFC Ads From Reuters Federal regulators are looking at the validity of health claims made in advertisements for KFC's fried chicken, ads that the restaurant chain says are set to stop airing Friday. A spokesman for the Federal Trade Commission confirmed Wednesday that the agency was reviewing a complaint by health advocacy group Center for Science in the Public Interest that calls the KFC ads deceptive and misleading. It is the latest blow to a fast-food chain trying to fix disappointing sales and marketing messages that have failed to strike a chord with consumers. Sales at KFC, a unit of Yum Brands Inc., have fallen in 13 of the last 16 months and the company's management was recently overhauled. The KFC television ads, which were touted in a news release last month titled "KFC sets the record straight," try to position fried chicken as a component of a balanced diet and as a healthier alternative to Burger King's Whopper sandwich. The ads immediately provoked a backlash, with a scathing editorial from trade magazine Advertising Age and the complaint by the health advocacy group. "Our ads simply set the record straight by providing consumers accurate information and facts about KFC's Original Recipe fried chicken and how it can be part of a balanced diet," KFC spokeswoman Bonnie Warschauer said. "However, we're not in a position to comment on FTC affairs." As for plans to stop running the ads, Warschauer said, "Our ads routinely run for three to four weeks and these have been on air for nearly four weeks through this Friday. The new ads will begin airing the day after Thanksgiving, as planned, in the normal course of business." The TV spots are the first to come out of KFC's new agency, Interpublic Group's Foote, Cone & Belding, which was hired in September to try to revitalize sales at the chain. They also are the first spots to come out under the direction of KFC's new president, Gregg Dedrick, and its new marketing chief, Scott Bergren. Yum Brands shares fell 37 cents to $32.75 on the New York Stock Exchange. The company also owns the Taco Bell and Pizza Hut restaurant chains. One of the ads features a couple affirming their dedication to eating better — as the woman sets down a bucket of fried chicken. The ad notes that two pieces of its chicken breasts have less fat than a Whopper. The other ad focuses on chicken as a low-carbohydrate, high-protein food. Many companies are seeking ways to appeal to consumers' desire for healthier food — and avoid liability for a growing obesity epidemic. McDonald's Corp., for example, has had success with healthier options.
	If you want to achieve things that others can't... You have to do things that others won't.

11-20-2003, 12:22 PM	#26
butterfly Senior Member Elite Member Join Date: Mar 2002 Location: Houston, TX Posts: 11,526 Photos: 11	Doesn't sound too bad... Original Recipe® Chicken Original Recipe® Chicken Breast w/o Skin or Breading http://www.yum.com/nutrition/results...&BrandAbbr=KFC Glad they are going to stop running the ad but the damage is already done for some
	~Ann We must teach our children to dream with their eyes open. -Harry Edwards

11-20-2003, 12:47 PM	#27
maniclion Catalyst Elite Member Join Date: Aug 2003 Location: Hawaii, selling munitions for the war on EcoTerror Posts: 17,901 Photos: 10	This whole Atkins diet is whack. This couple I know went on it a month ago and were telling me that it was great, except for when they got a snack attack and wanted pie or cake or ice cream and couldn't have any they would get grumpy. Their solution to this matter was fry up some bacon and eggs at 10 at night. They fry their eggs in butter! I just shook my head and walked away.

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