Hershey's 'mockolate' move

min0 lee · 04-28-2007, 02:32 PM

Bad move.

Quote:

<H5>By Adam Satariano

Quote:

Bloomberg News

Would chocolate containing trans fats and sugar substitutes taste as sweet as the real thing? Hershey Co. and other candy-makers say yes.
The Chocolate Manufacturers Association, whose members include Hershey, Nestle SA and Archer Daniels Midland Co., has a petition before the U.S. Food and Drug Administration to redefine what constitutes chocolate.

They want to make it without the required ingredients of cocoa butter and cocoa solids, using instead artificial sweeteners, milk substitutes, and vegetable fats such as hydrogenated and trans fats.
"They are trying to pull one over on us," said Cybele May, 40, publisher of CandyBlog, on which she has encouraged more than 200 people to write the FDA to protest what she calls "mockolate." "What they are asking for is permission to confuse the consumer for what we readily accept as chocolate," she said.

Gary Guittard, fourth-generation owner of Guittard Chocolate Co., wants to keep chocolate from the dark side, too. He has enlisted the support of high-end companies such as billionaire Warren Buffett's See's Candies to fight the big chocolate-makers.
"The process of this thing going through, it wasn't transparent, and it needs to be brought out into the light," Guittard said from his San Francisco home.

In a grassroots campaign, Guittard set up the Web site "Don't Mess With Our Chocolate," which includes a link allowing people to write to the regulator before the public comment period ends May 25.
Cocoa prices in New York have surged about 28 percent in the last six months on speculation that dry weather may impair cocoa production in the Ivory Coast and Ghana, the world's largest suppliers of beans to make chocolate.

"Cocoa butter is the most expensive ingredient there is, and so it adds up to a substantial amount of money," said Guittard, whose 139-year-old company in Burlingame, Calif., is a member of the chocolate manufacturers association.
A pound of chocolate contains roughly 25 percent cocoa butter at a cost of $2.30, while vegetable oils are as little as 70 cents a pound, Guittard said.

Julie Anderson, 37, of Joliet, Ill., eats chocolate at least once a day and occasionally writes up her thoughts on a blog. She said there was a distinct taste difference when other fats are used for cocoa butter.
"Any product that doesn't have the cocoa butter doesn't taste as good and doesn't feel the same on your tongue," said Anderson, who wrote to the FDA opposing the change. "A high-quality chocolate, when you put it in your mouth, it melts and becomes very silky. With hydrogenated oils, it feels kind of waxy or greasy."

Karalee LaRochelle, owner of Cocoa Locoa, a small, privately held chocolate company based in New York, said the change undermines the benefits of chocolate. Flavenols and antioxidants in the 2,000-year-old sweet have been reported to play a role in curbing strokes and heart failure.
"I don't understand why we'd want to have more candy bars laden with trans fats when cocoa butter is natural and beneficial to you," LaRochelle said.

Americans consume 3.6 billion pounds of chocolate a year, according to the U.S. Commerce Department. That's about 12 pounds per person.
Earlier this month, Hershey increased candy prices for the first time in two years because of the rising cost of corn syrup and packaging. The company said in February that it would close more than one-third of its assembly lines and cut 1,500 jobs, and said Monday that it would shut a plant in Reading with 260 employees.

"This is really all about the big chocolate manufacturers like Hershey and Nestle insulating themselves from an increase in the price of cocoa," said Clay Gordon, a New York publisher of chocophile.com. "It's all about how Hershey and Nestle stay competitive, and how we create Easter bunnies to sell for 39 cents."

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danzik17 · 04-28-2007, 02:39 PM

Let's take all the remaining benefits out of the shit most people eat already.

kcoleman · 04-29-2007, 11:51 AM

"Americans consume 3.6 billion pounds of chocolate a year"

ew

vortrit · 04-29-2007, 11:56 AM

Quote:

Originally Posted by kcoleman

"Americans consume 3.6 billion pounds of chocolate a year"

ew

And I'm not one of them. Unless you count Chocolate Whey.

Little Wing · 04-29-2007, 01:06 PM

it will cost them more when people avoid their mockolate and buy real chocolate from someone else.

min0 lee · 04-29-2007, 01:09 PM

Quote:

Originally Posted by Little Wing

it will cost them more when people avoid their mockolate and buy real chocolate from someone else.

Agreed, it would be a stupid move now especially when most sane people are moving away trans fat.....

slip · 04-29-2007, 08:02 PM

Quote:

Originally Posted by Little Wing

it will cost them more when people avoid their mockolate and buy real chocolate from someone else.

Some will.

The lower class masses however will lap it up and buy up big. They will make more money.

kicka19 · 05-03-2007, 01:01 PM

Quote:

Originally Posted by slip

Some will.

The lower class masses however will lap it up and buy up big. They will make more money.

lower class america discuts me on so many level, little pigs for the most part

ABCs · 05-04-2007, 09:23 PM

Quote:

Originally Posted by kicka19

lower class america discuts me on so many level, little pigs for the most part

Ignorant much?

04-29-2007, 01:06 PM	#5
Little Wing Mommmmmm, turn it down!!! Elite Member Join Date: Mar 2004 Location: United States Posts: 23,757 Photos: 191	it will cost them more when people avoid their mockolate and buy real chocolate from someone else. "MUSCLE IS TRULY GUARANTEED IF YOU WILL HONESTLY work out to BE YOUR VERY BEST - GO FOR IT!!! BECAUSE YOU CAN!!!!!! Take Care, John H."

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04-28-2007, 02:39 PM	#2
danzik17 Gender: MALE Elite Member Join Date: Oct 2005 Location: Connecticut Posts: 3,072	Let's take all the remaining benefits out of the shit most people eat already.

04-29-2007, 11:51 AM	#3
kcoleman Registered User Join Date: Feb 2006 Location: . Posts: 533	"Americans consume 3.6 billion pounds of chocolate a year" ew