Gatorade drops Tiger drink; decided before wreck
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12-08-2009, 09:51 PM #1I'm CEO, Bitch! ADMINISTRATOR
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Gatorade drops Tiger drink; decided before wreck
Gatorade drops Tiger drink; decided before wreck
(AP) – 6 hours ago
PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car accident led to a media firestorm surrounding his personal life.
The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods' home in Florida. The publication's editor, John Sicher, said he learned of the decision the week of Nov. 9.
The brand — a unit of PepsiCo Inc. — says the decision does not have to do with recent events. A spokesman says the decision came several months ago.
The drink debuted in March 2008.
Beverage Digest estimates it represents less than 5 percent of Gatorade's volume. Sales volume of Tiger Focus was down 34 percent this year through October.
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12-09-2009, 02:41 AM #2Bohemian Extraordinaire ELITE MEMBER
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And sales would have spiked after with guys thinking drinking it might make them virile sex studs....
Coarse edged youth, the irish pendants string from their smiles
not yet plucked as to slacken the seams
and drag down the features of age,
no folds or creases from unkempt wear
eyes of tranquilty, crystalline-beads
no sign of despair in their hair, nor their hearts
but oh they have yet to be experienced and that makes aging so very worth it...ML circa2012
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