For the past six years, I've owned a restaurant. Currently, we have about 40 items on the menu, 21 wraps, various sandwiches, salads, and a few apps. Now, with the current state of the economy, I have to expand my target demographic in order to be competitive...or survive. We've always been viewed as a "healthy" restaurant...we've never fried anything (although we may have to) and the majority of the food(s) we serve are relatively healthy.
Question: when and if you dine out, what menu items do you look for? AND/OR what menu items would you like to see that would easily and safely fit your diet parameters?
My wife works at certain non-profit health organization, and since I am there three or four times a week, I think it would be a good idea to tap into those who take weight training and diet seriously.....and maybe a few misinformed chunkies who have been led astray by "trainers"....another subject entirely.
The only thing that comes to mind are potatoes. Americans love their potatoes.
How about a sliced potatoes (crosswise, not lengthwise), dusted with herbs and pan-fried in a healthy oil?
You might also want to consider a sweet potato instead of a traditional russet.
It's not the healthiest thing to eat, but it'll help you reach that broader audience without restoring to deep frying.
So many cries of inequality stem from one of group
of people doing little or nothing and then bitching
about another group that actually does something
to improve their lives.
When I eat out I eat out for good eats, not for health conscious reasons. Sorry.
I want something I can't get at home.
I have something you can't get a home.
So many cries of inequality stem from one of group
of people doing little or nothing and then bitching
about another group that actually does something
to improve their lives.
Man, how silly of me....I'm asking the wrong demographic here. Okay, so pretend you are all middle aged women and little skinny kids who want to be buff...NOW what would you want..lol.
You can never go wrong with meat Mayor. Lean steaks, fish, pork, chicken. True, when I go out to eat, I'm almost always looking at it as a cheat meal but nothing too wrong with a good 10oz sirloin, rice and veggies or Talapia, potatoes and asparagus. Don't overlook those pasta's either.. Just omit the alfredo.
Originally Posted by Phineas
Don't you want to be compared to Chuck Norris? Hmm?? Don't you???
You can never go wrong with DaMayor's meat, ladies! Lean steaks, fish, pork, chicken. True, when I go out to eat, I'm almost always looking at it as a cheat meal but nothing too wrong with a good 10oz sirloin, rice and veggies or Talapia, potatoes and asparagus. Don't overlook those pasta's either.. Just omit the alfredo. :thumb:
That's basically what I have done for several years....with our Dinner Specials, that is. The lunch menu stays the same. I do a lot of fish (salmon/tuna) and lean meats..veggies are always very lightly saute'ed..everything is pretty much on point in relation to diet. I was just pondering something a little more specific to those who weight train....when maybe I should have been focused on marketing what we already do.
In all honesty, I think if I were to attach "as seen on The Biggest Loser" to the menu item, it would sell better than "good source of BCAA's!"..I prepped the dish Curtis Stone di on the biggest loser, and folks loved it. Heck, maybe that's enough. .....Sadly, People are really simpletons when it comes to marketing these days.
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