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Gatorade ends endorsement contract with Tiger Woods

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  1. #1
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    Post Gatorade ends endorsement contract with Tiger Woods



    Gatorade ends endorsement contract with Tiger Woods
    By Michael McCarthy, USA TODAY

    Gatorade said Friday it was ending its sponsorship relationship with embattled golf star Tiger Woods. That makes Gatorade the third sponsor to drop Woods since he confessed to marital infidelity. The others: Accenture and AT&T.

    "We no longer see a role for Tiger in our marketing efforts and have ended our relationship," Gatorade spokeswoman Jennifer Schmit said in a statement. "However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best."

    Gatorade previously discontinued its Gatorade Tiger Focus sports drink. The company said at the time the decision had nothing to do with the sex scandal swirling around Woods.

    Sponsors have moved unusually fast to distance themselves from the former endorsement king of Madison Avenue since Woods crashed his SUV in the wee hours of Nov. 27 setting off a media frenzy involving his admissions involving extramarital affairs.

    Accenture was the first to drop Woods on Dec. 13, stating he was no longer the "right representative" for the company. AT&T followed suit on New Year's Eve saying it will remove its corporate logo from his golf bag if and when he returns to competition. Other sponsors such as Nike, EA Sports, Upper Deck, NetJets, TLC Vision and the planned Tiger Woods resort in Dubai have stood by him. Procter & Gamble's Gillette and Swiss watchmaker Tag Heuer have played it safe by putting image on ice in their ad campaigns.

    Most of Woods' remaining corporate sponsors seem to be laying low until he emerges from rehabilitation and rejoins the PGA Tour. Not a single sponsor has run a prime-time commercial starring Woods since Nov. 29, according to Aaron Lewis of Nielsen.

    "Our advertising strategy with Tiger really hasn't changed. When he returns to competitive play and starts winning tournaments again, we will run advertisements touting new products featuring Tiger and some of his significant victories," says Upper Deck spokesman Terry Melia. "If he is not playing, we won't."

    CNBC sports business reporter Darren Rovell tweeted Friday that Gillette would be the "odds-on favorite" to drop Woods next followed by Tag Heuer.

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    He needs to sign up with the manufacturers of the orange drink, Tang. There has to be some way to work in "I like pun-Tang."
    So many cries of inequality stem from one of group
    of people doing little or nothing and then bitching
    about another group that actually does something
    to improve their lives.

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    Quote Originally Posted by DOMS View Post
    He needs to sign up with the manufacturers of the orange drink, Tang. There has to be some way to work in "I like pun-Tang."
    very funny, and wow, thats a major sponsor to drop him. very surprising.

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    Quote Originally Posted by DOMS View Post
    He needs to sign up with the manufacturers of the orange drink, Tang. There has to be some way to work in "I like pun-Tang."

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    Quote Originally Posted by charliemurphy9 View Post
    very funny, and wow, thats a major sponsor to drop him. very surprising.
    yeah, but really why should he give a fuck?

    It's not like he needs the cash, the cunt's a billionaire . .

    The Capt advises Tiger to play his fucking golf and FTW
    TheCaptn' is not a registered proctologist. His post are for his amusement only. Please seek proper medical advice if symptoms persist.


    Quote Originally Posted by REDDOG309 View Post
    The Captn' is a half retarted Jew, He is a Mod in anything goes because of his fucked up thought process.
    Its not like he is a mod in a quality of life section like diet or aas. But is definitly needed to ass rape fools like J4CKT.
    He is the light of anything goes and will guide us to the promise land of debauchery, tranny diddleing and closet gheyness.

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    Besides, if he starts winning again, in epic fashion, I'm certain that the sponsors will suddenly forgive him. Money trumps morals in the corporate world.
    So many cries of inequality stem from one of group
    of people doing little or nothing and then bitching
    about another group that actually does something
    to improve their lives.

  7. #7
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    Quote Originally Posted by DOMS View Post
    Besides, if he starts winning again, in epic fashion, I'm certain that the sponsors will suddenly forgive him. Money trumps morals in the corporate world.
    When he starts winning he should start his own porn production company
    TheCaptn' is not a registered proctologist. His post are for his amusement only. Please seek proper medical advice if symptoms persist.


    Quote Originally Posted by REDDOG309 View Post
    The Captn' is a half retarted Jew, He is a Mod in anything goes because of his fucked up thought process.
    Its not like he is a mod in a quality of life section like diet or aas. But is definitly needed to ass rape fools like J4CKT.
    He is the light of anything goes and will guide us to the promise land of debauchery, tranny diddleing and closet gheyness.

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    Tough luck nigga there is always FUBU

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    Give it time. When he, like everyone else in his shoes, is forgiven and all of this blows over....they'll pick him back up.

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    Rumor has it the contract was for five years/$100 million. Ouch.

    I agree though that once he starts winning again, sponsors will line up. Time for POWERADE to move it!

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    I sure hope that when he starts winning he won't go back to the sponsors who dropped him.

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    Quote Originally Posted by min0 lee View Post
    I sure hope that when he starts winning he won't go back to the sponsors who dropped him.
    YEp/

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    Man's gonna make a fortune doing eXtense and Cialis commercials, who needs Gatorade....
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    but oh they have yet to be experienced and that makes aging so very worth it...ML circa2012

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    Quote Originally Posted by maniclion View Post
    Man's gonna make a fortune doing eXtense and Cialis commercials, who needs Gatorade....
    magnum condoms.. could you see the ad it would be great

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    At this point, why doesnt Trojan sponsor him? Yeah its humorous, but at this point, fuck it.
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    Quote Originally Posted by AKIRA View Post
    At this point, why doesnt Trojan sponsor him? Yeah its humorous, but at this point, fuck it.
    Dude could you see that one..funny as hell they would make millions.


    Or KFC

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