Racist cupcakes?
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Thread: Racist cupcakes?
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12-11-2010, 11:05 PM #1Senior Member ELITE MEMBER
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Racist cupcakes?
Read more: Racist cupcakes? Duncan Hines 'hip-hop' video ad under fireTalk about bad taste.
Cupcakes aren't tasting so sweet for some Duncan Hines marketing execs who were forced to pull a video for their "Amazing Glazes" frosting line after viewers and bloggers complained the dancing cupcakes were racist.
The commercial, which features chocolate-frosted cupcakes singing a harmony, was released on YouTube with the title "Hip Hop". Along with that title, the cupcakes featured exaggerated lips and eyes and more hummed a melody – that was decidedly un-hip hop.
"If you're going to call them hip-hop cupcakes, then shouldn't at least one of them at least do a verse?" a blogger wrote on the Racialicious blog wrote.
In a press release, the company said it wanted to inspire creativity in its new commercial.
"I wanted to create an entertaining and engaging way to show bakers that this glaze makes everything you top taste better and more exciting," the commercial's director Josh Binder said in a statement released by the company when the controversial ads were launched.
The commercials were removed by the company but not before generating more than 19,000 views on YouTube, the Toronto Sun reported.
Bloggers were outraged that it took until after the commercial was launched for Duncan Hines staffers to realize there might be an issue with it.
"Clearly there are no minorities in the board room where they work on advertising at Duncan Hines," a commenter wrote on Racialicious.
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12-11-2010, 11:08 PM #2Senior Member ELITE MEMBER
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12-11-2010, 11:14 PM #3Amateur Gynecologist ELITE MEMBER
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I would buy cupcakes that Mexicans made if my Mom said it was okay.
DRSE Reconnaissance
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12-11-2010, 11:14 PM #4Staceys Boy ELITE MEMBER
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Baby, ur a cupcake ! yummy !
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12-11-2010, 11:36 PM #5www.NeoMeds.com MODERATOR
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whoever sees that as racist is a complete fucking tard. (and needs to be horse whipped like a slave)
in related news, im heading to 7-11 for some hostess cupcakes and a gallon of whole milk. im higher than shit...and that video inspired me.My Sponsored Kalpa Journal, courtesy of Neomeds.com
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12-11-2010, 11:41 PM #6HI-Tech Redneck
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yeah, wtf??? i see & hear way more racial shit than that every day. . .
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12-12-2010, 06:16 AM #7Senior Member ELITE MEMBER
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Wasn't the California Raisins similar?
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12-12-2010, 11:52 AM #8primeau
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those cupcakes are racist at all...what a bunch of oversensitive dum dums
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12-12-2010, 01:00 PM #9YOU ME WE ELITE MEMBER
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I kinda wish I was stoned when I watched that!
But it was kinda funny how the last cupcake when left white was out of tune and off key, until he was covered with that chocolate gooiness!The journey of a thousand miles must begin with a single step.
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12-13-2010, 07:47 PM #10Registered User
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WHAT THE HELL DO YOU MEAN "YOU CUPCAKES"?
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