Reply With QuoteThey need a huge change, they just keep grinding on fumes of the smartphone boom. This is one step in the right direction, there has to be several more to even things out tho.
If they took a step back from hardware and focused on software, what really MADE them boom, they would see things pick back up.
BlackBerry maker RIM lays off 10% of workforce
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07-25-2011, 10:12 AM #1Elite Member SUPER MODERATOR
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BlackBerry maker RIM lays off 10% of workforce
BlackBerry maker RIM lays off 10% of workforce
By David Goldman
July 25, 2011: 08:49 AM EDT
Research In Motion, the maker of BlackBerry devices, said Monday that it would cut more than 2,000 jobs as part of a previously announced cost-cutting effort.
The Waterloo, Ontario-based company said the cuts amount to over 10% of its total workforce.
RIM's headcount will be reduced to about 17,000 after the pink slips are handed out this week. Shares of RIM fell more than 1% in premarket trading.
The company also announced new responsibilities for its top management "to create greater alignment of the organization."
The most major change was the retirement of chief operating officer Don Morrison, who left the company after having been on medical leave. He was replaced by Thorsten Heins.
For several quarters, analysts' calls for a management overhaul have grown louder. Many believe the company's dual-CEO model, headed by Jim Balsillie and Mike Laziridis, is inefficient.
RIM's CEOs blasted back against talk of an executive shakeup last month, arguing that they are the right men to steer the company back on track.
RIM was once the leader of the smartphone market in North America, but sales have been waning recently as many other device makers have introduced devices with broader appeal.
The latest, greatest BlackBerry smartphone, the Torch, is nearly a year old -- an eon in the fast-paced mobile device market.
Meanwhile, Apple and Google are now outselling the former heavyweight.
Very disappointing sales of BlackBerry smartphones and its PlayBook tablets during the last quarter led RIM to cut its full-year profit expectations by 30% last month. As a result, RIM announced in June that it would begin a program to "streamline operations," which would include layoffs.
RIM said the job cuts were focused on "eliminating redundancies and reallocating resources to focus on areas that offer the highest growth opportunities."
Last month, the company said that one of those growth areas is QNX, the new operating system that powers the PlayBook tablet.
RIM said its forthcoming operating system, BlackBerry OS 7, is also a core focus. BB7 will enable a slew of sexy, high-end product launches across the globe that some analysts hope will lift the company out of its current funk. But the release of BB7 has been delayed until late August at the earliest. That means the majority of the company's sales in the meantime have been -- and will be for the near term -- made up of cheaper, lower-end devices.
From CNNMoney.com
(Sent using my BlackBerry smartphone
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07-25-2011, 10:24 AM #2Registered User
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Just a girl.... Looking for muscles!!
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07-25-2011, 10:30 AM #3Is Doin It 4 Da Shorteez
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all these smart phones are total nightmares for IT security experts, all my clients in healthcare simply dread having to integrate them into the networks.
I train differently than most, my beef is with gravity the weights on the bar are just the medium...Thanks to Wall Street your slice of the American Pie has been reduced to a crumb.
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07-25-2011, 11:09 AM #4Windy City ELITE MEMBER
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Lotta Green Shoots popping up.
Don't go around saying the world owes you a living. The world owes you nothing. It was here first.
Mark Twain
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07-25-2011, 12:52 PM #5Senior Member ELITE MEMBER
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I used BB phones for years. Just got a Thunderbolt, RIM is way behind the times.
It is taking a bit to get used to the new OS but I like the advanced features.
especially talk to text!Jagbender's battle of the bulge
The problems we face today are because the people who work for a living are outnumbered by the people who vote for a living
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07-25-2011, 01:57 PM #6Registered User
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Rimm is supposedly taking the next step in technology in the next few months but it may be too late. Their stock has dropped so much as of late
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07-25-2011, 02:03 PM #7Is Doin It 4 Da Shorteez
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the focused too much on the corporate user
Originally Posted by BigPapaPump68
I train differently than most, my beef is with gravity the weights on the bar are just the medium...Thanks to Wall Street your slice of the American Pie has been reduced to a crumb.
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07-25-2011, 02:15 PM #8Registered User
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Exactly. Although there is a need for that, there is so much more profit to be made. Best example is apple with the iPhone, great for business but also for entertainment as well Originally Posted by LAM
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07-25-2011, 09:34 PM #9primeau
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Once RIMM started giving nation states (outside the US, UK, and Canada) access to their encryption keys (and thus access to users communications) their corp clients starting looking elsewhere.
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07-25-2011, 09:48 PM #10Registered User
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For personal use, Blackberry phones are no longer cool. Two years ago, they were all the rage. Now iPhone is what's in. RIMM squandered a lot of good will by not evolving its phone experience. For example, there is no comparison between the browser on the Blackberry Curve/Tour to the one on the iPhone. The Blackberry wouldn't even load most websites properly. Email was great and so was the full keyboard. In hindsight, everything else absolutely sucked.
I feel like RIMM also lost a lot of good will with their apps. Most app developers were going with the iPhone. They should have adopted a coding system that made it extremely easy for app developers to convert their iPhone apps to the Blackberry. No developer wants to have to make the same app twice.
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07-25-2011, 10:02 PM #11Registered User
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Exactly.. They have bb messenger but you need other bb's to use it. I just think that with all of these other phones coming out and new technology that was being put in them, they should have put more focus into coming out with a similar product. Originally Posted by maxpro2
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07-25-2011, 10:20 PM #12Is Doin It 4 Da Shorteez
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people are either into technology or not, but a lot buy the latest toy just to keep up with the Jones's. most people don't utilize all the bells, whistles and gadgets on these new phones. they are big sellers for the younger generations. half my buddies don't even email but that seems to be more like a blue collar- white collar thing.
I train differently than most, my beef is with gravity the weights on the bar are just the medium...Thanks to Wall Street your slice of the American Pie has been reduced to a crumb.
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07-26-2011, 07:56 AM #13Sancho
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I'm an old school BB fan but I'm also smart enough to know Droid phones are kicking both RIMM and iPhone ass. Over 300 types of phones run the free Droid platform world wide, while only iPhones run that shitty Apple OS. Apple is quickly turning into a Microsoft.
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07-26-2011, 12:19 PM #14Registered User
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Not only on phones but look at all of the iPad clones.. There's now like 15 different kinds and 13 of them use the droid software. I personally don't have a problem with apple OS but a lot of people prefer the droid Originally Posted by Big Pimpin
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07-26-2011, 01:43 PM #15Sancho
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Originally Posted by BigPapaPump68
I'll take Apple's OS over anything by MS, but Google was smart in handing out free development software for the Droid platform in return making money on ad clicks. Droid is going to rule the tablet and smart phone world in the next 2 years....maybe less.
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