Oh shit. . .I think I get what this is about. . .
Lending a whole new meaning to the bodybuilding phrase "sliced to the bone", BEEF, a Screamkings Productions movie, portrays bodybuilding as a sport good enough to die for. Combining all the elements of a good horror/slasher film with liberal doses of irony along with the day-to-day realities of top-level bodybuilding, BEEF, which premiers on April 25 at New Yorks Anthology Film Archives, explores previously uncharted territory.
It's press release reassures that those who attend the premier will receive complimentary barf bags. With its premise being "you are what you eat" BEEF is the story of a disgruntled, tragic bodybuilder, Drew, who can't quite achieve the recognition he seeks.
Throughout his life he is bullied and abused, until the final straw - his girlfriend leaves him for what she perceives to be his obsession with bodybuilding and health - pushes him over the edge.
With nowhere to turn, Drew methodically turns his rage on his own kind: local bodybuilders. As he stalks and slays, all the while searching for the ultimate key to health and strength, he discovers an ancient secret, a truth that provides him with food for thought and strengthens his hope for bodybuilding immortality
Damn. . .interview at:
Bodybuilding.com - David Robson - BEEF, You Are What You Eat: The Movie With Bodybuilders On The Menu.