NEW YORK Marvel Entertainment Inc. said Monday it is partnering with Japanese anime studio Madhouse Inc. to create characters inspired by Marvel Universe for the Japanese market.
The effort is meant to help grow the exposure of Marvel's comic book character franchises internationally.
The characters will be visually adapted to suit the anime style, and their backstories and histories will interweave Japanese culture and history.
Madhouse is now producing the first of four new series, which are scheduled to launch in spring 2010. The initial series will feature characters including Iron Man and Wolverine, among others.
The Marvel anime series will debut on Animax, the first and largest 24-hour network dedicated to anime.
The two companies will also explore related merchandising initiatives.
Marvel shares fell 62 cents to $33.08 in morning trading
perhaps I'm just a monster geek but I'd be interested to see an anime marvel/dc approach. Teen Titans was anime'd, and it was masterfully done and very underrated. Transformers has gotten the anime treatment a few times, but any exposure I've had to animeformers has not been to my tastes. Any time an American franchise gets the Japan-treatment I'm cautious, but that's not to say it can't be done.
The Star Wars animated series is supposed to be influenced by anime, and given it's directed by the Avatar-The Last Airbender dude I have high hopes for it, despite what critics have said of the movie.