It's been proven that cases like that viewership drops~
Nutella already dropped Kobe from their jars!
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he was saying that line i believe attributed to WR Hearst, that "any publicity is good publicity". He wasn't condoning it being good, he was saying it will put eyeballs on the TV screen and asses in the seats, and he was right, by the way.
he is right you know, it is sad but true, Kobe's jersey sales are sky rocketing right now, I don't think that Cuban was out of line by saying this, the truth hurts. It isn't his fault, the media are the ones over analyzing the situation.