The embedded YouTube video on the front page makes it look cheap.
The font used for "hardcore bodybuilding supplements" is...is... um... distasteful?
The images next to the recent blog posts could stand improvement.
I'd match the font color of the checkout/cart with the text below it, or go to black.
Also, I'd change the font to something with a bit more line weight, makes it more readable and gives displays more room to anti-alias (less blocky/jaggy)







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