Thread: nitric oxide

I believe it was reviewed by one other person and they said the same, didn't live up to its claims.

6g of Arginine daily= same results IMO

Sadly, I too must admit to having tried this product (NO2 http://www.getno2.com/). Even though I was extremely skeptical that it would work at all I am a firm believer in the benefits of positive motivational thinking. As such, my attitude was: “If it works 10% of what is claimed then terrific; if 0% then there is always the “placebo effect” and the positive motivation to re-intensify my workouts”. Given this and the fact that Ed Byrd, the guy that formulated and pushes the product had some fairly descent credibility (PRIOR to NO2, as one of the original founders of EAS and also one of the ones chiefly responsible for making creatine so popular). So, I figured it was worth a one time experiment even at the high price point of $60 for the product. The little book they put out (“NO2 The 21-Day Transformation”) with the product is very motivational too (actually has a fairly descent workout routine in it) so I again rationalized the decision to try it. My rationalization was to invert the marketing logic along the lines of “well let’s just say the book is really $60 and they are giving me the product for free.” After all, the book had 23 full references in it and I am a sucker for science (even science fiction). Frankly, giving the product away “free” and selling the book for $60 would have been a more ethical marketing approach in my opinion.

So I took the product dutifully and actually re-invigorated my workout intensity and watched my diet better. I could have initially sworn that I did get a bigger pump from the stuff (as well as some other hinted at Viagra like side effects that’s was a hinted at as a possible “free bonus”; yup Byrd hits EVERY marketing hot button). But in retrospect, it was just me working harder in the gym and watching my diet better. So, one has to ask one’s self did the product work as advertised? Did I get better results? Yes I got results - but did the product actually cause those results – NO. It was ME believing that I could do better and pushing very hard to improve myself. Did the product help me – well yes, I guess so – sort of indirectly. Since I did push myself harder than normal to not look like a complete fool for spending $60 and getting nothing out of it except a leaner wallet it helped me. Plebian logic here to save face at best folks. But I think if one were to examine the formulation one would find that the true active ingredients are the fundamental likes of: 1) Will power, 2) Self esteem, and even 3) vanity (one of the strongest motivators of all); none of which are in that bottle but seem to spontaniously emerge out of thin air when one takes the step to improve one's self.

As for Ed Byrd, he is an absolute genius at marketing. But it’s a shame he elected to ride on he prior reputation (and thoroughly sully it with NO2 in my opinion) to gain a one time chunk of change from the first wave of experimenters such as myself. I for one will not buy anything from him again. I suspect Byrd fell victim to the big two of moral catabolism: “fear and insecurity about mortality/old age” and “visions of retirement and comfort”. It is sad indeed to witness someone with prior credibility leech into other people’s dreams and consume one’s own character to “hemodilate”one’s ego and fortunes. Marketers and principals at unscrupulous supplement companies always seem to forget that in this life they are ultimately subject to the final judgment of consumers (see http://www.ast-ss.com/articles/article.asp?AID=117); after that, baring an intact soul they are just another protein source for the worms to revert back to the food chain and re-deposit as some fat person’s abdominal fat to complete the cycle.