Thread: Instone nutrition

I have been watching the magazine ads, must be nice having tens of millions of dollars to spare to launch a supplement company.

As far as I can see it's only hope is "star power", honestly I will be surprised if it makes it. The reason I say that is because it will not return the type of money Stallone will want it to, hence he will not want to dump any more money into it, just like Planet Hollywood.

oh, and I also signed up for the free samples awhile back, have not received them yet though!

Oh... rofl. I had no idea there was a huge marketing push behind it. I dont get any fitness/bodybuilding magazines.

Originally Posted by Monolith

Oh... rofl. I had no idea there was a huge marketing push behind it. I dont get any fitness/bodybuilding magazines.

HUGE marketing push! Stallone has to be spending millions on it.

Several 1-2 full page ads in every mag I have picked up: MD, M&F, IronMan, Flex, you name it.

this line will be very big...gnc is promoting it very big also right now...just got some of their protein packets last week for dirt cheap b/c i did a return on some old shitty mrps and i like the vanilla mrp they have....they will do fine...the reasons i say that is b/c they must have a good marketing man working there...now this may sound dumb, but thats why marketing agencies get paid high money....first the boxes and bottles are very nice to look at and get u interested in the product....they glare at you and make u feel good....(yes that sounds dumb, but it works)they have stallone working it who is wdely known...many pple will buy b/c of him...and last, he's promoting it on national tv, with his new show...

see what happens when u minor in marketing..lol

yes, star power and marketing work, but only for so long.

btw, Stallone is the founder, he is not just "working on it".

I got my samples in the mail, and I must say, I was impressed by the packaging AND the ingredient profiles. The MRP has the best nutrient breakdown of any I've seen. And the fat burner looks to be HIGH doses of everything except the 7-keto, as someone points out...I'll report back with taste of the MRP.

Yes--I wanted to be a "hater" on this stuff, coming from a rich actor and everything, but the supplements are quality. They're doing a good Anti-E as well. A small, solid, well-packaged line will do well. Look at Ergopharm or similar--they keep the product mix small and quality, which is a good idea from a business standpoint.

Stallone is interested in this company for much more than to make bank -- the guy is probably worth half several hundred mill.

He has a very strong personal interest in bodybuilding and supplementation (which is fairly obvious from the magnificent physique he maintains at 60 years old.)

Originally Posted by Par Deus

Stallone is interested in this company for much more than to make bank -- the guy is probably worth half several hundred mill.

He has a very strong personal interest in bodybuilding and supplementation (which is fairly obvious from the magnificent physique he maintains at 60 years old.)

Whats the relationship between Instone and Avant? Is Instone gonna be selling Avant stuff under their label?

Originally Posted by Par Deus

Stallone is interested in this company for much more than to make bank -- the guy is probably worth half several hundred mill.

He has a very strong personal interest in bodybuilding and supplementation (which is fairly obvious from the magnificent physique he maintains at 60 years old.)

I agree, but are you sure it's not pure boredom and the fact that he cannot make a bankable movie anymore?

Originally Posted by Par Deus

He has a very strong personal interest in bodybuilding and supplementation (which is fairly obvious from the magnificent physique he maintains at 60 years old.)

not knocking his intentions but Stallone has been using gear for about 30 years..he is not even close to natural

an ex co-worker of mine (an ex old school WWF wrestler) used to bodyguard for him. his refrigerator was always packed with a variety of AS..

I sighned up for free samples a LOOOOOOOOOOOOOONG time ago... Never got them

Also I get a freakin booklet typ deal in every package I get from bulknutrition.com with Stalones supps in it.

Originally Posted by tomas101

this line will be very big...gnc is promoting it very big also right now

All the more reason it will fail. lol

I haven't recieved my sample yet. Overall it looks a good product line but the pricing looks very high from what I've seen. A friend of mine said a bottle of Forza-T (45 caps) was $79 and LeanFire fatburner was $44.99 at GNC. Hopefully it will be available online soon at more reasonable prices.

Well I think InStone Nutrition has the coolest packaging/containers if that means anything

Originally Posted by LAM

not knocking his intentions but Stallone has been using gear for about 30 years..he is not even close to natural

an ex co-worker of mine (an ex old school WWF wrestler) used to bodyguard for him. his refrigerator was always packed with a variety of AS..

couldnt agree more....i know a guy who did some work for him and he is a major juicer

Originally Posted by Monolith

Whats the relationship between Instone and Avant? Is Instone gonna be selling Avant stuff under their label?

I just know about everyone involved with the company (minus Sly)

I doubt we will license anything to them -- probably would have been pretty likely, but the person who I am closest to in the company was fired.

Originally Posted by Robert DiMaggio

I agree, but are you sure it's not pure boredom and the fact that he cannot make a bankable movie anymore?

Hehe -- he actually has Rocky VI coming out soon, and he is involved with the reality show The Contender (produced by Mark Burnett, I think, though I could be wrong on that)

Pretty sure he is doing fine

Originally Posted by Monolith

Whats the relationship between Instone and Avant? Is Instone gonna be selling Avant stuff under their label?

There is no relation between InStone and Avant. The MRP tastes quite good, but I am unimpressed with some of the other (underdosed) formulas.

The president of InStone is Pat Arnold's brother, btw.

I'm sure 99% of the buffed Hollywood people are juicing.

Originally Posted by Par Deus

I just know about everyone involved with the company (minus Sly)

I doubt we will license anything to them -- probably would have been pretty likely, but the person who I am closest to in the company was fired.

Beat me to it....

Originally Posted by Par Deus

I'm sure 99% of the buffed Hollywood people are juicing.

I would agree with this

Originally Posted by Par Deus

I just know about everyone involved with the company (minus Sly)

I doubt we will license anything to them -- probably would have been pretty likely, but the person who I am closest to in the company was fired.

Ahhh... thats too bad. Could have made a killing with their marketing dollars.

Originally Posted by plouffe

Well I think InStone Nutrition has the coolest packaging/containers if that means anything

you would be surprised just how much the small things go a long way in making a profit whether it be cool packaging etc...as i said the marketing guru behind this is using simplicity but acttractiveness and it will work to seell...and having gnc as a big promoter can only help