"The Gatorade deal is an interesting move for GNC because it gives them a huge competitive advantage over it???s main retail competitors Vitamin World, Vitamin Shoppe and even WAL-MART which carries quite a bit of sport nutrition products these days. Since Pepsi is already distributing another sports beverage in Cytosport???s MUSCLE MILK, playing in this sport nutrition retail landscape with a GNC partnership could be part of a much bigger move for Pepsi/Gatorade."
I walked into a local RiteAid and was shocked to see an entire half aisle stocked similar to the GNC where I worked during college. There was never anything like this just a few years ago. The Carlisle Wal-Mart has a few products but it's mostly Body Fortress products.
