Looks like a logical next step since everyone loves taking the short cut on doing things. Its over complicating something pretty simple, then again Im not pale and wouldnt know how hard it is to tan.
I am as pale as it gets, pure ginger. It's difficult to gain a tan, the closest I get to becoming darker is I gain more freckles and they start to connect.
With that said, I am not dumb enough to do something like this. I don't care about a tan, nor have I ever. I get my vitamin D and thats all I care about. Every bullshit, corner-cutting idea that people come up with only screw people over further down the road. Wonder what they will cause that cancer!