I first heard of Rich about 10 years ago when he was an active member of Chad Nichole's muscle meyham. Kinda fell off over the years since he quit competing but then started marketing himself as kinda a freak and landed a good sponsorship with mutant nutrition. Now he's all over YouTube with his mutant series "leaving humantiy behind" and is at all the expo's rep'n mutant. For what I understand his booth is every bit as busy as the ifbb guys. I like the guy.