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The Trademarked form of Exercise that became generic and lost the TM

Arnold

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Pop quiz hotshot: Can you name the trademarked form of exercise that had their TM removed in court, and became generic? It’s not Zumba. It’s not Les Mills. It’s Pilates. Yup…the trademark associated with the Pilates method of training, along with Pilates Studios, and even Pilates Equipment, was crushed into nothingness back in 2000, when […]

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