Originally posted by Mudge
Well, you are exaggerating a bit, but it would not take many for them to break even.
You can see this in all kinds of businesses. People who do head porting for example survive off a name even when they make poor results. There is a company that puts out an inferior product for around $3,000 and yet I payed about $1,000 and made more horsepower/torque than people running the other garbage. It does not stop thier business however from running and continuing to profit. For $3,000 and the hardware you get, these people are making approximately $2,200-$2,400 before paying employees as the actual hardware supplied is cheap. I had all kinds of extra work done that these people still would not do in this price, helicoiled exaust threads for example.
They continue to raise prices and are still backed up months at a time, where I waited about 3 weeks in total including shipping my heads back and forth.