hip hop is not supposed to be all these generated "beefs", the shit is ridiculous no matter how you slice it. Pac thought it was ridiculous how the media spun his beef with BIG and look how it ended up, and now 50 thinks he is dope b/c he comes out slamming chumps like Ja Rule or whoever else is on his to do list. Of course he is gonna look good doin that, Ja is a fool. The point is that Hip hop is supposed to be about originality wihch G-Unit doesn't have, supposed to be about lyrical oratory and wit which they don't have, its nto supposed to be about selling an image. thats what pop music is for and rap has crossed over into that, no question. There are still hip hop artists out there and those are the cats who we should be supporting. I would love to hear 50cent or Jay-z try and actually participate in an old fashioned battle, strictly trying to outshine with lyrics and not what their watch looks like. Like my man Canibus said, "when you finished talkin about money and bitches you simply outa rhymes".. that shit is the truest shit one could day about hip hop nowadays. There is a shortage of artists that are doin the shit for the love of it, who have heart and write with their soul. Thats what an artist should be. An artists job is to captivate you for as long as they want your attention, not to perpetrate beefs like a group of middle school aged girl, ya dig? mytwo cents