westside barbell is a powerlifting team out of columbus, ohio, run by Louie Simmons. Go to either westside-barbell.com or elitefts.com and read some of the articles on how to set up a westside barbell template for training.
Another good resource for Westside information is www.t-nation.com. Check out the Periodization Bible I and II (You can look under Dave Tate's articles).
The only time it's bad to feel the burn is when you're peeing...