That whole "fat burning zone" talk is kind of a misnomer. Percentage wise, yes, you are burning more fat when you are doing a lighter jog. Of course, percentage wise, you are burning more fat when you are sitting on your ass. You burn more total calories jogging faster, and possibly even more total fat, even if the percentage is significantly lower.
It's not until you encroach on anaerobic territory (Think sprinting, heavy resistance training, any activity you cannot sustain for an extended period of time...) that the utilization fat stores as an enegry source starts to become more negligible. However, at this point you also create something called EPOC (Excess post-exercise oxygen consumption). Basically, your body increases oxygen uptake post-exercise in an effort to restore itself to a pre-exercise state of being. This leads to increased calorie consumption for hours after exercise.
My point? Just jog for your 30 minutes and don't worry about the fat burning zone. Just make sure to progressively overload yourself over time. You can either make the session more intense (Jog faster in the same amount of time), increase the duration of the session, or increase the frequency at which you train. I would definitely suggest increasing the intensity for at least one or two sessions each week. Also, if improved body composition is your goal, then I highly suggest resistance training.



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