The taste is indeed rancid, so i just mix mine in half a glass of water and neck it like a shot, ensuring that Ive split the amount iof water to take with it before and after taking it. Ive been on it for months now (taken the odd few weeks out etc) and although it boasts all the bravado of causing anabolism like gear-it simply doesn't, not at the rate it exaggerates. However, as a creatine it does kick the piss out of everything Ive used before. I have found it did help me increase weight relatively well, but just my strength and endurance did increase (nailing 12 reps instead of 8 etc). CEX also gave me the most incredible pumps too. I swell up easily when training but this stuff literally made me expand something crazy, my chest, back, arms etc all holding a good solid huge pump till Id arrived back at my house from the gym and thats a good half hour. Its not super stuff for bodybuilding in the same sense as steroids (obviously I realise its not a steroid) is but for a creatine its by far the best IMO.