Planet Fitness is making money hand over fist compared to the so-called hardcore gyms because people are less intimidated by the absence of those most favored by the genetic gods and goddesses.
Mike Katz, former IFBB Pro competitor and former World Gym owner can attest to that statement. It's his, actually. He was interviewed on one of the bbing radio shows and said that PF is a money maker while World was not nearly as profitable.
The PF on Paxton Street, near where I work, is a fantastic gym. Yes, they have rules and have an annoying pic of a cartoon bodybuilder with a big red line running through him - that international NO symbol? But otherwise it's a great gym. Wide variety of equipment, you rarely hear the lunk alarm, and good people to train with.
Also, you will indeed find people there benching eight plates, deadlifting, squatting, and doing other heavy basic movements. Not everyone has to grunt to get it done.
Take the tour. Keep an open mind.
With the $99 per year specials they often offer, that's just $8.25 per MONTH!