Sometimes it is impossible to get certain people results, I swear. They eat like shit, miss and/or are late to their sessions all the time, and don't supplement their training sessions with me with anything else. The people I see 3 times a week get good results, the others are marginal and usually it's more related to how they feel (Like if they have lower back problems, shoulder problems, lack of energy, etc. that will improve). It seems to me like the 1-2 timers each week just generally don't have as much motivation, and this makes them feel like they're doing something, even though they know they should be doing more.
I have to agree here. The clients I've had who show up at least 3 times a week generally get to their desired results. They are dedicated enough to show up 3 times for an hour, that means they are most likely not blowing a bunch of money, and are seeing it as an investment. They take better care of their diet and what they do on their other non-trainer days. They are usually my favorite clients (except this one guy who was 3x's a week in NYC who was a disaster and i think he had a trainer just to say he had one).
The 1-2 times a week folks either can't afford multiple sessions/week, or have the money but don't see the "value" initially in having a trainer so they just want to get a taste. OR they start out with the best of intentions to workout with me once a week, learn how to work out and come in another few times a week on their own. Some do, most don't. If I take that one time per week that I have them and show them the value of having a trainer - addressing their individual issues, teaching them proper form on exercises they *thought* they were doing correctly, talking to them about nutrition and exercise and lifestyle and habits and offering up tidbits of useful and helpful information during that one hour they're with me... Those folks tend to buy a new package and increase their training sessions to 2-3 times a week.
Some start out kinda "blah" on the whole trainer thing, and in a few sessions realize they need to step it up. They get a taste of the benefits, and get all fired up. They adjust accordingly and add more sessions, make more changes.
Some start out "gung-ho" and talk about how awesome they're going to be and how dedicated they are and how they want their results badly, they're going to start one once a week, and will maybe go to 2-3 times a week after this package is through. After two or three 1x/week sessions, they don't get the magical, fast (unrealistic) results they were expecting, and realize they need to to actually show up and work out and eat right. They decide it's just too hard and would rather stick to their old habits. That's when the excuses come flying out because of course, it's not their fault - it's thier boss, the kids, the dog, the weather, terrorists, the alarm clock. Those people suck. Sadly that is a large portion of general-population clients.
For THOSE people, if i can motivate them to make even ONE positive permanent change in their life, I feel like I did my job with them, whether they realize it or not.