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CrossFit CEO Resigns After "FLOYD-19" Tweet Costs Reebok Deal

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https://www.zerohedge.com/markets/crossfit-ceo-resigns-after-floyd-19-tweet-costs-reebok-deal

[h=1]CrossFit CEO Resigns After "FLOYD-19" Tweet Costs Reebok Deal[/h]


by Tyler Durden

Wed, 06/10/2020 - 11:11





Crossfit CEO and co-founder Greg Glassman is out of a job after mocking a tweet calling racism a 'critical public health issue.'
glassman%20out.jpg

Glassman responded "It's FLOYD-19' - referring to George Floyd, a black man who died after a white Minneapolis police officer knelt on his neck during an arrest.
According to Bloomberg, Glassman's post drew widespread condemnation from affiliate gym owners, employees, customers - while Footwear News reported that Adidas AG's Reebok, which said it would end its relationship with the company and would no longer sponsor the CrossFit games after this year's event


"I created a rift in the CrossFit community and unintentionally hurt many of its members," said Glassman in a late Tuesday statement. "I cannot let my behavior stand in the way of HQ?s or affiliates? missions. They are too important to jeopardize."
Glassman's fall began with a June 6 tweet in reply to the Institute for Health Metrics and Evaluation - which said that "Racism and discrimination are critical public health issues that demand an urgent response," to which Glassman replied "It's FLOYD-19," adding in a subsequent tweet: "Your failed model quarantined us and now you're going to model a solution to racism?"
 
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