I knew this all along.
Don't drink the New Jersey water, that water sucks.
It's tap: Aquafina agrees to spring for truthful label
So you thought the water in your Aquafina bottle came from some far-away spring bubbling deep in a glen?
Try the tap.
The company behind Aquafina, the best-selling bottled water brand, has bowed to pressure to change their labels so consumers know the drink comes from the same source as tap water.
All of PepsiCo Inc.'s water bottles will now be labeled "P.W.S." meaning it comes from a "public water source."
"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said.
PepsiCo is the latest company to change its labeling after pressure from a group called Corporate Accountability International.
The organization, which campaigns against what it calls misleading marketing practices, says the blue Aquafina label with its mountain logo gives the impression the water comes from a spring.
In reality, Aquafina water is taken from public sources and purified in a seven-step process.
Corporate Accountability International is also calling on the Coca-Cola Co., which owns Dasani water, and Nestle Waters North America, which makes Nestle Pure Life drinking water, to change their labels.
These companies also get some of their water from the tap.
"We don't believe that consumers are confused about the source of Dasani water," Coca-Cola spokeswoman Diana Garza Ciarlante said.
Bottled water sales have risen in recent years as health-conscious consumers turned away from sodas and opted for healthier beverages.
Wholesale sales of bottled water grew to $11 billion in 2006, according to the Beverage Marketing Corp.
cboyle@nydailynews.com
Don't drink the New Jersey water, that water sucks.
It's tap: Aquafina agrees to spring for truthful label
So you thought the water in your Aquafina bottle came from some far-away spring bubbling deep in a glen?
Try the tap.
The company behind Aquafina, the best-selling bottled water brand, has bowed to pressure to change their labels so consumers know the drink comes from the same source as tap water.
All of PepsiCo Inc.'s water bottles will now be labeled "P.W.S." meaning it comes from a "public water source."
"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said.
PepsiCo is the latest company to change its labeling after pressure from a group called Corporate Accountability International.
The organization, which campaigns against what it calls misleading marketing practices, says the blue Aquafina label with its mountain logo gives the impression the water comes from a spring.
In reality, Aquafina water is taken from public sources and purified in a seven-step process.
Corporate Accountability International is also calling on the Coca-Cola Co., which owns Dasani water, and Nestle Waters North America, which makes Nestle Pure Life drinking water, to change their labels.
These companies also get some of their water from the tap.
"We don't believe that consumers are confused about the source of Dasani water," Coca-Cola spokeswoman Diana Garza Ciarlante said.
Bottled water sales have risen in recent years as health-conscious consumers turned away from sodas and opted for healthier beverages.
Wholesale sales of bottled water grew to $11 billion in 2006, according to the Beverage Marketing Corp.
cboyle@nydailynews.com
