Bettman is a moron. he should have done what the NBA and NFL were doing long ago and thats market their superstars. all you'd see would be Kobe, or O'Neal or (I'm not really big on football so you chose a name here) Rice...ahh McNabb??? haha..really though they learned how to market their players and get the names worked into a household name. only now is fuckhead, I mean Bettman, realizing he should have done that and now you see a bit more marketting from the NHL through Crosby, Ovechkin, Thornton and even Brodeur and Robataille (former NHLer) is on a Delissio commercial..thats what they should have been doing long ago, marketting the superstars.