If you don't associate eating disorders such as binge eating, bulimia or anorexia with men, this article will be an eye opener for you.
Just as women feel pressured to look like stick-thin magazine models, men can be swayed by images of pumped-up hunks with broad shoulders, six-pack abs and narrow waists. Pictures of perfect bodies can reinforce the belief that "normal" bodies are not OK, researchers say.
http://news.yahoo.com/news?tmpl=story&u=/ap/20040511/ap_on_he_me/fit_male_eating_disordersThe book "The Adonis Complex" tracks the evolution of boys' action figures from the average GI Joe in the '60s to the absurdly pumped-up toys of today. Scaled to human size, the authors say one Wolverine action figure would have 32-inch biceps. "Basically they're marketing to men in the same way they marketed to women," said Roberto Olivardia, co-author of the book. "And I think men and young boys have responded to that."

