Stacy,
I can only speak for myself but my motivation is to see if there is a better and more cost effective source for protein, carbs and essential fatty acids.
By better I mean healthier and more natural.
I am also looking for a formula that I could potentially market as a better quality and cheaper protein/meal bar.
As an example I already have a great tasting recipe that gives me 933 calories per bar, 44g whey protein and 71g of carbs with very little sugar.
I have yet to buy the ingredients at bulk pricing but my material cost per bar making small personal and test batches is running around $1.35 each (unpackaged).
The retail bars I have found on the market are about half the protein grams and half the calorie content at a much greater price.
* Obviously there are many who want a different make-up bar such as low calories, next to no fat etc.
I am after a specific product. I train younger teen athlete's and see many of them fall into the trap of the ultra low fat, low carb, low everything type diet and supplements. 90% of them do not understand the necessity of quality fats and the high caloric intake requirements in their diet to develop muscle mass at their age.
I strongly believe that while a lean diet is appropriate for adults training and regulating their needs the teen athlete has very different caloric and nutritional needs to properly develop and to bulk up with healthy natural foods and not supplement based programs.
Let me stress again I am not saying that supplements do not have a proper place in the training programs of adults.
Thanks for your interest.Brad